Editorial, Iconography and Print
Graphic design, layout, interviews with professors, and writing/content creation for the Universidade Positivo Course Guides — materials designed to highlight the institution’s benefits and engage young audiences. The project also included the development of a complete custom iconography system for all highlighted sections featured throughout each guide.
Different colors were assigned to each course category to visually distinguish the university’s areas of study — for example, Technology and Business used blue tones, while Design followed a yellow palette. Each guide was developed with its own specific color system to reinforce the identity of each field.
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